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Reader Profiles

On average, DOO-NANG.com readers have high household incomes, are online more frequently
and most importantly, are likely to make more purchases than those who visit the online portals
like Sanook, Kapook or Mthai.

You won’t find a more attractive audience than the one that DOO-NANG.com offers. We currently
receive 15,000 unique visitors** per month and the numbers continue to rise. These valuable
people combine to make an audience of affluent and educated professionals who go to
cineplex at least once a week, buy DVDs monthly and are ready to flex their purchasing
power.

   
 
 
Audience Profiles
 
GENDER
   
Female
Male
40%
60%
 
HOUSEHOLD ANNUAL INCOME (BHT)
   
500,000 – 999,999
1,000,000 – 1,499,999
1,500,000+
22%
43%
18%
   
AGE  
   
17 - 20
21 - 24
25 - 34

35 - 44
45+
8%
26%
19%

19%
5%
   
EDUCATION  
   
College Grad/Post Grad 71%
   
   
   
Audience Demograhics
   
EMPLOYMENT AND BUSINESS INTERESTS
   
Work in Entertainment/ Media
Student
Other areas, but interest in film
Other areas
35%
24%
31%
6%
   
USER PURCHASING BEHAVIOR
   
Airline Tickets/Reservations
Automobile Parts
Computer Software - Games
Event Tickets
High Speed Internet
Insurance (Any)
Magazines/ Books
Movie VCDs/DVDs
Music-Digital
Online Purchase (Any)
Watches
Sporting Goods
26%
22%
35%
28%
42%
38%
51%
45%
43%
24%
14%
28%
   
OWN  
Mobile Phone
Wireless PDA
DVD Player
MP3 Player
94%
39%
51%
48%
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